The Turkish software company, which has been appreciated in 23 countries with its hotel program, has increased its target for 2023 (www.tourismtoday.net - 22.12.2022)

Talya Bilişim, which achieved 30% growth in foreign currency in 2022, launched a globalization initiative for 2023.

Talya Bilişim, which achieved 30% growth in foreign currency in 2022, has raised its targets. Nilüfer Durukal, Managing Partner of Talya Bilişim, stated that they have reached more than 5,000 hotels using the Elektraweb Hotel Program—2,000 web-based and 3,000 desktop-based—used across 4 continents and 23 countries, and said, “We are launching new collaborations within the scope of globalization. In the U.S., where we entered with the EASY PMS brand, we are planning significant growth. We are targeting 40% growth in foreign currency in 2023.”

PLANNING FOR 40% GROWTH

Talya Bilişim, one of the leading IT companies in the tourism sector and a provider of strong sector-specific solutions, shared its 2022 growth data. The company, which made a breakthrough over the past year, achieved 30% growth in foreign currency.
Elektraweb Hotel Program, developed entirely by Turkish engineers for the tourism sector, is used in 23 countries across Europe, Asia, America, and Africa, including global tourism leaders such as the UK, France, Italy, Spain, and Thailand.
Talya Bilişim, which has reached more than 5,000 Elektraweb-using hotels—2,000 web-based and 3,000 desktop-based—aims to reach 6,500 hotels by the end of 2023. Planning to expand its international presence by increasing adoption in the countries where it already operates, Talya Bilişim is targeting 40% growth in foreign currency.

TWO NEW COLLABORATIONS

Taking strong steps on the path to globalization, the company is rapidly signing new partnerships.
In this context, Talya Bilişim partnered with Giata, which provides translated hotel promotional content in 25 languages, and integrated Giata Hotel Drive into the Elektraweb program.
With this partnership, all static promotional information of hotels using Elektraweb will be shared by Giata Hotel Drive across all sales channels and affiliated search engines.
In other words, the hotel will enter its promotional data in one place and eliminate the need to update information separately for each platform.
Another collaboration was made with Travel Line, as Talya Bilişim continues to increase the number of connected online sales channels every day.

WE ARE IN THE U.S. WITH EASY PMS

As part of its global expansion initiative, Talya Bilişim entered the U.S. market last September and launched the EASY PMS brand.
Positioning EASY PMS as a global brand, Talya Bilişim prepared a special growth plan to advance strongly and steadily in the U.S.
The company’s goal for 2023 is to reach 50 hotels in this market.

MORE THAN 5,000 HOTELS

Emphasizing that a digital transformation has started worldwide with the pandemic, Talya Bilişim Managing Partner Nilüfer Durukal said, “Digitalization has become indispensable today. As in all sectors, this has now been recognized in tourism as well.”
She explained that the digitalization initiative, which began with the pandemic, has gained significant momentum in the past year:
“The programs we developed entirely with Turkish engineers for the tourism sector have achieved substantial use not only in our country but also in the global tourism industry. The Elektraweb program developed by Talya Bilişim is currently used in 23 countries across 4 continents. We have reached more than 5,000 hotels using Elektraweb—2,000 web-based and 3,000 desktop-based. This year, we achieved 30% growth in foreign currency,” she said.

TARGET: 6,500 HOTELS IN 2023

Explaining that Talya Bilişim is establishing strong collaborations on its path to globalization, Durukal announced that they have formed two new partnerships.
“We recently partnered with Giata, which provides translation in 25 languages. We integrated their Giata Hotel Drive into the Elektraweb program.
We also recently signed a partnership with Travel Line,” she said.
Explaining that the company’s biggest move toward globalization will be in the U.S. market, Durukal noted that they entered the U.S. under the EASY PMS brand.
“While continuing to build new partnerships on our path to globalization, we also aim to expand our presence in many markets. Within this scope, we plan to reach 6,500 hotels in 50 countries in 2023. In terms of foreign currency, we are targeting 40% growth,” she said.

SUPPORTING HOTELS

The Elektraweb software developed by Talya Bilişim is coming to the aid of hotels.
Elektraweb, which integrates an online reservation engine, channel management, Google, and virtual POS integration into the front office, enables hotels to receive commission-free and intermediary-free bookings directly from their own websites.
Thanks to the online reservation page integrated with the front office, hotels can sell rooms directly using their defined contract rates or daily pricing without needing any intermediary company.
This system also allows hotels to build their own CRM data and easily design all kinds of marketing strategies for their brand.
Hotels using Elektraweb are also provided with the opportunity to publish their prices on Google and receive reservations free of charge.