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Digital Transformation Summit in Hotels (turizmnews.com – March 20, 2022)
Digital Transformation Summit in Hotels (turizmnews.com – March 20, 2022)
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Digital Transformation Summit in Hotels

One of the strongest solution partners in the tourism sector, Talya Bilişim, together with ATİD (Anadolu Ankara Tourism Operators Association), brought tourism professionals together in Ankara to introduce the latest technologies.

With the newly developed elektrahotels platform, the company connects hotels and agencies, offering significant advantages to the sector. Agencies can directly connect to hotels, see the real-time availability and prices, and quickly make reservations at the net agency price set by the hotel. The elektrahotels platform, which offers serious time savings, convenience, efficiency, and advantages to the tourism sector, has been met with great interest both domestically and internationally.

Human-Centered Technology

Nilüfer Durukal, Managing Partner of the company, emphasized that digitalization is an indispensable factor in the competitive power of hotels today, stating:
“In today’s hotel management understanding, staying away from digitalization is unthinkable. Hotels are in fierce competition to best benefit from and adapt to this transformation. Solution partner companies must also recognize that product development and differentiation are vital and must proceed by prioritizing user-friendliness and keeping all communication channels open. While technology is growing at a dizzying speed, being human-centered is the most important issue. Technology is a tool and exists to serve humans. Solutions must always be developed with human needs in mind.”

At the event, where the digitalization processes of hotels, their reasons, and how Elektraweb enables comprehensive digital management were discussed, examples were given regarding front desk, online reservations, channel management, smart price management, CRM applications, and contactless guest applications.

Opening speeches were delivered by Mr. Garip Uysal, General Coordinator of ATİD, and Mr. Haluk Oral, Sales Manager of Talya Bilişim Ankara.

Transition to Green Tourism

Following this, Eda Yılmaz, Product Manager of Elektraweb, explained how digitization can reduce “Costs and Risks” in hotels and how to transition to “Green Tourism” through digitalization. Beyza Taşkıran, Product Manager of Online Reservation and Channel Manager, discussed how sales can be increased with online reservation, channel management, tour operator integration, and Google integration applications. Education Support Specialist Gizem Güzey gave live presentations on how hotels can gain new sales opportunities with Contactless Guest Applications and how guests can be better known through advanced CRM.

https://www.turizmnews.com/otellerde-dijital-donusum-zirvesi/26047/

 

 

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