Talya Bilişim, which has reached more than 5,000 hotels using Elektraweb, has set bigger goals. The IT company, which achieved 30% growth in foreign currency terms this year, plans to reach 6,500 hotels with 40% growth in 2023.
Talya Bilişim, one of the leading IT companies in the tourism sector that produces strong solutions for the industry, shared its 2022 growth figures. The company, which has accelerated in the last year, achieved 30% growth in foreign currency terms. Elektraweb Hotel Program, developed entirely by Turkish engineers for the tourism sector by Talya Bilişim, is used on four continents — Europe, Asia, America, and Africa — and in 23 countries including leading tourism countries such as the UK, France, Italy, Spain, and Thailand. Talya Bilişim, which has reached more than 5,000 hotels with over 2,000 web-based and 3,000 desktop users of Elektraweb, aims to reach 6,500 hotels by the end of 2023. The company plans to continue expanding its international presence by increasing usage in the countries where it operates and aims for 40% growth in foreign currency terms.
Two New Partnerships
Taking strong steps toward globalization, the company is signing new partnerships one after another. In this context, Talya Bilişim partnered with Giata, which provides visual promotional information about hotels and offers translations in 25 languages, and integrated Giata Hotel Drive into the Elektraweb program. With this collaboration, all static promotional data of hotels using Elektraweb will be shared by Giata Hotel Drive with all sales channels and affiliated search engines. This means hotels will enter all their promotional data from a single point and no longer need to update information separately on each channel.
Another partnership was made with Travel Line, through which Talya Bilişim continues to increase the number of online sales channels it is connected to.
“We are in the U.S. with EASY PMS”
As part of its global growth initiative, Talya Bilişim entered the U.S. market last September, launching the EASY PMS brand there. Positioning EASY PMS as a global brand, Talya Bilişim prepared a special growth plan to establish a strong and stable presence in the U.S. market. The company’s goal for 2023 is to reach 50 hotels in the U.S.
More than 5,000 Hotels
Nilüfer Durukal, Managing Partner at Talya Bilişim, pointed out that a digital transformation wave started worldwide with the pandemic. “Digitalization has become indispensable nowadays. This has now been recognized in tourism as in all sectors,” she said. Describing how this momentum has significantly increased over the past year, Durukal added, “The programs we have developed entirely with Turkish engineers for the tourism sector have reached significant use not only in our country but also worldwide. The Elektraweb program developed by Talya Bilişim is currently used in 23 countries across 4 continents. We have reached more than 5,000 hotels, with 2,000 using the web version and 3,000 the desktop version. We achieved 30% growth in foreign currency terms this year.”
Target: 6,500 Hotels in 2023
Durukal spoke about Talya Bilişim’s strong partnerships for globalization and announced two new collaborations: “Recently, we partnered with Giata, which offers translation in 25 languages, and integrated their Giata Hotel Drive into Elektraweb. We also recently signed a cooperation agreement with Travel Line.” She explained that the company’s biggest globalization move will be in the U.S. market, where they launched EASY PMS. Durukal added, “While continuously expanding new partnerships globally, we aim to increase our presence in many markets. Accordingly, we plan to reach 6,500 hotels in 50 countries by 2023, aiming for 40% growth in foreign currency terms.”
Supporting Hotels
The Elektraweb software developed by Talya Bilişim is a lifesaver for hotels. Including an online reservation engine, channel management, Google, and virtual POS integration features in the front office, Elektraweb enables hotels to receive commission-free and intermediary-free bookings directly from their own websites. Thanks to the online reservation page integrated with the front office, hotels can sell rooms without needing any intermediary company by using contract rates they define or daily pricing. This system also allows hotels to create their own CRM data and easily design any marketing strategy related to their brand. Additionally, Elektraweb users can publish their prices on Google for free and receive bookings through this channel.
