Actually, when tourism and vacation are mentioned, what comes to mind is a time period and an opportunity for change where, away from the digital world, work life, and the virtual world, a person can rest both mentally and physically, surrendering themselves to nature and naturalness, distancing from the virtuality and chaos of work life, computer and internet interactions. On the contrary, the tourism sector is showing great interest in this virtual reality universe and is preparing at full speed.
SOCIAL ENVIRONMENT SERVICE
Hotels and holiday resorts are preparing to create virtual reality worlds where guests can get to know the facilities before they arrive, see the rooms they will stay in, tour the restaurant, sports club, and beach in three dimensions, and even talk to staff and get answers to their questions... Thus, guests can plan their daily schedules and decide how they will spend their entire holiday before going to the hotel, ensuring they get full value for their money. In fact, these virtual reality environments used by hotels also create spaces where guests can get to know each other, chat, and socialize.
NATURAL AND MANDATORY
Currently, hotels introduce themselves via their websites, receive online reservations, and assess their quality and services through survey-based review sites; shortly, we will observe that all these promotion, sales, and review analysis services will be conducted through the hotels' virtual reality environments. Therefore, creating their own 'metaverse' and connecting with other 'metaverses' will become as natural and necessary as owning a website for hotels.
CONTRIBUTION TO THE REGION AND LOCAL BUSINESSES
The developing metaverse phenomenon in the travel and accommodation sector will not only benefit the accommodation facility but also the region it is located in and other local businesses in that region. Because every tourist who visits the hotel in the virtual universe will want information about the natural beauties, activities, and shopping centers in that region. For this reason, these virtual worlds created by facilities should also be supported by local or central administrations, interconnected, and planned to work together. Turkey, as one of the world's leading countries in tourism, will increase both its sales and profitability with pioneering investments in this field and will surpass competitor countries.
CLOSE MONITORING
As technology companies working in the tourism field, we are already closely following this metaverse craze, which first emerged with computer games and then rapidly spread with virtual reality glasses. We are planning how the online reservation pages we currently use and the mobile applications that enable in-hotel shopping and communication will evolve, transforming from mere tools into an enveloping digital universe...
