Breaking the Monopoly of Online Channels in Tourism
Recently, as online sales channels have increased the commission share they take from hotels up to 30%, hotels have started to turn to alternative channels. Elektraweb, which enables hotels to receive commission-free and intermediary-free reservations directly from their own websites, promises to increase the profitability of hotels and agencies.
As online sales channels have raised their commission share to as much as 30%, hotels have begun seeking alternatives. Elektraweb, allowing hotels to get bookings commission-free and without intermediaries directly from their own websites, has started to become a favorite among hotels.
Nilüfer Durukal, Managing Partner of Talya Bilişim, stated that they have seen a significant increase in demand for the Elektraweb hotel software, adding, "I believe technology will seriously break the current monopoly of online sales channels."
The pandemic changed the language of the tourism sector as it did many other fields. In a sector where digitalization has become more effective, online sales channels have gained prominence. Among the provinces where online sales sites take the largest share, Istanbul leads the list. In fact, about 70% of bookings made for Istanbul now come through online reservation channels. However, the share that online channels take from hotels can reach up to 30%.
Many hoteliers are accelerating their search for alternatives against these almost monopolistic online channels. In this context, Elektraweb software developed by Talya Bilişim comes to the rescue of hotels. Elektraweb, which integrates an online reservation engine, channel management, Google and virtual POS integration features into the front desk, allows hotels to receive commission-free and intermediary-free bookings directly from their own websites.
Huge Increase in Demand
Nilüfer Durukal said that online channels are increasing their shares along with the accelerating momentum in tourism. She added, "However, considering the rising costs, the revenue mostly stays with these largely foreign online reservation sites. This situation creates a significant dilemma for hotel management."
Durukal conveyed that hotels using Elektraweb hotel software increase their profitability by eliminating intermediary costs. She said, "Hotels unhappy with the exorbitant shares taken by online reservation channels have increased their communication with us. Recently, there has been an incredible demand for Elektraweb software. I believe technology will seriously break the current monopoly of online sales channels."
Commission-Free Reservations
Providing information about the Elektraweb hotel software, Nilüfer Durukal explained: "Elektraweb is the only hotel management system that includes an online reservation engine, channel management, Google and virtual POS integrations within the front desk. Our primary goal is to enable hotels to receive commission-free and intermediary-free bookings directly from their own websites. Thanks to the online reservation page integrated with the front desk, hotels can sell their rooms without needing any intermediary company, either by using their defined contract prices or daily pricing. This system also allows hotels to build their own CRM data and easily design all kinds of marketing strategies related to their brand. Our Google partnership allows Elektraweb users to publish their prices on Google for free and accept bookings."
No Fees at All
Durukal also explained that to help hotels sell with fewer intermediaries, they have digitized communication with agencies. She noted that hotels can directly communicate, provide prices, and take reservations from thousands of A-class agencies in Turkey. She stated, "Neither agencies nor hotels pay any fees for this system, which includes agencies that apply via Elektrahotels.com."
