38.33% of e-Commerce in Türkiye is from Online Holiday and Travel Expenditures (Hotel-Restaurant Hi-Tech Magazine July 2019)

Nilüfer Durukal, Managing Partner of Elektra Hotel Management Systems, points out that it is inevitable for tourism facilities, agencies and all suppliers in the sector to adapt to the developing online market when looking at the online growth trend. 23 billion TL of Turkey's 60 billion TL e-commerce market is made up of online holiday and travel spending. This figure grows exponentially every year. Nilüfer Durukal, Managing Partner of Elektra Hotel Management Systems, said that many business processes such as hotel management, online reservation and CRM are now entrusted to high-tech software. Nilüfer Durukal stated that they are the sector leader in the Turkish hotel management software market and that Elektra Hotel Management Systems are used in more than 3,500 large hotels, hotel chains and accommodation centers across the country. Durukal said that with Elektra, operations in all departments of the hotel can be managed efficiently in an electronic environment at high speed.Durukal noted that especially the new generation of tourism professionals are more prone to technology and said, "Elektra is taught as a course in tourism vocational high schools affiliated to the Ministry of National Education and in the tourism and hotel management faculties of many universities, and is already known by qualified personnel entering the sector. In order to reach the new generation, we set up our programs in vocational high schools, vocational colleges and universities free of charge and provide training. Every year, 9,000 tourism professionals who graduate knowing Elektra enter the sector."